Scottish with a Love of the Outdoors and a Link to Founder John Barbour’s Farm makes Sam Heughan the Perfect Choice as Barbour Takes on First Global Brand Ambassador
Scottish born Sam Heughan has been chosen as Barbour’s first Global Brand Ambassador in a two year deal from July 2016. Sam grew up in Galloway, a short distance from the farm where founder John Barbour lived in the late 1800s before moving across the border to set up the first Barbour store in South Shields in the North East of England in 1894.
Sam 36, the lead actor in the hit international TV series Outlander which is filmed on location in Scotland, will appear in a selected number of photoshoots and PR appearances for Barbour and will work with some of the brand’s key wholesale partners in the UK and US, Barbour’s two largest markets. He will also develop his own signature capsule collection incorporating Barbour’s renowned exclusive tartans which are based on the Ayrshire District Tartan from where the Barbour family originated in the 13th century.
Paul Wilkinson, Global Marketing Director, Barbour said “When I first met Sam, I was immediately struck by the similarities with Barbour. The British countryside has been at the heart of the Barbour brand since 1894. Sam’s Scottish roots and his genuine love of the outdoors means he brings an authentic and very real connection to the partnership. Sam has a great respect for our history and heritage of over 120 years and he has worn Barbour since he was young. He will become the face of our exclusive menswear tartan collection providing us with an opportunity to create some original and innovative marketing initiatives that will make this a unique and very special partnership.”
Sam Heughan said “I am delighted to be working with Barbour and feel very privileged that they have chosen me to be their first Global Brand Ambassador. Being Scottish, I grew up with the brand and have always been a big fan – being born in the same rural area as John Barbour, in the south of Scotland. The company has a long history and heritage and their archive goes right back to 1910, through many periods of momentous history that fascinate me and it’s so intriguing to see how Barbour has adapted yet retained its strong identity. It has also been fascinating to see that while the design and styles of the clothing has changed over the years, the founding philosophy of providing quality products that are fit for purpose, durable and functional is still as relevant today as it was in the beginning. I have a great passion for the company and their employees that feels more like I’ve been welcomed into their extended family. I very much look forward to designing my own capsule collection based on this ethos and to representing the brand in the UK, the US and internationally.”
Sam studied at the Royal Scottish Academy of Music and Drama in Glasgow and in 2003 was nominated for the Laurence Olivier Award for Most Promising Performer. In 2011 he originated the role of Batman in the DC/Warner Bros and Waterlane production of “Batman Live”, an international tour which opened in Los Angeles and went on tour to Las Vegas, South America and throughout the UK and Europe. On stage, he has performed in the London West End and at a variety of theatres in various classical and new writing pieces including “Romeo and Juliet”, “The Talented Mr Ripley” and “Plague over England”.
In 2013, he was cast in the lead role as Jamie Fraser in the Starz hit period drama series Outlander which is set in Scotland. Since starring in Outlander, Sam has received numerous fan generated accolades including the BBC America Anglophenia Man of the Year in 2014 and Entertainment Weekly’s EW-wy Best Actor – Drama in 2015. He was the Grand Marshall at this year’s Tartan Day Parade in April in New York which was sponsored by Barbour.
• 2016: Photo Session #21
• 2016: Photo Session #21 – Behind the Scenes